Case Study: Collective 12 achieves data‑backed endorsement matchmaking and 200% client revenue growth with Infegy Atlas

Collective 12 guides endorsement matchmaking for Odell Beckham Jr.

Collective 12 is a Cincinnati-based market research and strategy firm that helps brands and talent turn consumer insights into activations. Tasked by BLVCKOPS to re-envision Odell Beckham Jr.’s brand and identify endorsement and product opportunities that fit his personal goals and social footprint, the small team needed highly segmented, timely social listening data to match Beckham Jr. with authentic, high‑fit partners.

Using Infegy Atlas, Collective 12 ran focused analyses across three pillars—fan sentiment, potential reach for target product categories, and competitive intelligence—examining demographic reach, entity comparisons, and sentiment visualizations. The insights led them to pivot away from an initially favored men’s skin care idea and validate partnerships that became deals with Moon (oral care), JAXXON, Xbox and an NFT project; the work spawned nine additional athlete engagements and helped drive a 200% increase in client revenue.

Collective 12

Ryan McCarty

Founder and Lead Strategist