Case Study: Market-intelligence firm Bellomy expands retail partnerships and boosts social-reporting revenue with Infegy Atlas

Bellomy expands partnership with retail client using Infegy Atlas

Bellomy, a Top‑50 U.S. market research and intelligence firm, was engaged by a large retail client with a vague request for “fresh” consumer insights—seeking both a birds‑eye view of their audience and granular, actionable data on consumer perspectives and purchasing behavior. The client was skeptical of social listening but wanted authentic language and seasonal engagement signals to inform marketing and brand strategy, so Bellomy accepted a provisional contract to prove value.

Bellomy combined Infegy Atlas and Infegy Canvas with Infegy Client Success to run wide, unlimited queries, filter noise, focus on U.S. geographies and custom timeframes, and surface Narratives and topics. The team delivered a Canvas dashboard showing key demographics, relevant social narratives, top topics and hashtags, and 12 actionable topics the client could use; the client immediately moved to regular monthly reporting, Bellomy expanded the relationship to additional accounts, and faster reporting increased Bellomy’s revenue generation.

Bellomy

Maggie Temple

Senior Research Associate