Case Study: 20ten achieves an 88% campaign uplift and finds the best franchise partner with Infegy Atlas

20ten discovers the best franchise partner for their client's brand and increases campaign effectiveness by 88%

20ten is a London-based creative agency that blends campaign strategy, design and social data to embed brands in culture. Tasked by an FMCG client to find a franchise partner that would engage young gamers—and with over 100 million on-pack SKUs at stake—the 20ten Levels team needed to identify a single gaming brand that maximized reach, matched the client’s demographic profile, and maintained positive reputational sentiment, rather than simply accepting the client’s suggested partner.

Using Infegy Atlas, 20ten ran a side-by-side evaluation of eight game brands across amplification (UK conversation size), audience alignment (age/gender) and franchise suitability (sentiment and hate distribution). They identified a clear frontrunner with 113% more reach than the category average and an activation value 30× greater than the originally proposed partner. The client adopted the recommendation, leading to full activation that resulted in 300+ retailers carrying the product, an 88% uplift in campaign performance and an earned social reach of 260K in the first quarter.

20Ten

Richard Brookman

Lead Data Strategist