Case Study: a global hotel chain unifies guest data and boosts personalization with Infarsight

Global Hotel Chain cuts duplicate guest records by 35% with Infarsight

A global hotel chain faced significant challenges due to inconsistent and siloed guest data across its property management, CRM, and loyalty platforms. This fragmentation resulted in personalization gaps, marketing waste, and errors in loyalty recognition. To address this, the company partnered with Infarsight to create a single source of truth for its guest data.

Infarsight implemented a master data management solution using the Microsoft ecosystem, including Purview and Azure Data Factory, to de-duplicate and standardize guest profiles. This created a central golden record and established real-time, bi-directional sync between all systems. As a result, Infarsight helped the hotel chain achieve a 35% reduction in duplicate profiles, which unlocked better personalization and led to improved campaign conversion rates.