Case Study: Tom & Collins go from opening act to world tour with iNexxus

Tom & Collins reach 3.5M+ Spotify plays with iNexxus

Tom & Collins, an emerging electronic music duo, faced the challenge of scaling their success beyond the typical ceiling for new artists. Despite having proven talent through opening slots for David Guetta and a popular remix, they lacked the editorial and curatorial infrastructure to become global headliners. They engaged the vendor, iNexxus, for a media positioning and brand partnership campaign to address this growth constraint.

iNexxus engineered a multi-phase solution focused on strategic amplification through key music blogs and Spotify curators, followed by a press strategy and high-level brand partnerships. This approach successfully built the necessary infrastructure, making the duo inevitable to major labels and brands. The results were significant: over 3.5 million Spotify plays, features in top-tier publications like Rolling Stone and GQ, an official Duke Dumont remix, brand endorsements from YSL and Ferragamo, and a pivotal partnership with Universal Music Group that launched a world tour, all within 18 months.

Tom & Collins