Case Study: Formula 1 achieves 100,000+ walk-ins and 3–5× social engagement lift with iNexxus fanzone activation

Formula 1 drives 3–5× social engagement lift with iNexxus

The customer, Formula 1, partnered with the vendor iNexxus for live event activation services to build on-site brand experiences and convert race-weekend traffic into an engaged audience across multiple Grand Prix markets.

iNexxus engineered fanzone activations featuring NFC-enabled photo stations for instant social sharing and booked superstar talent to anchor the events. This solution turned attendees into a distribution network, driving over 100,000 walk-ins and achieving a 3–5x lift in social engagement for Formula 1. The proven success of this model led to a multi-year, repeat-retained mandate for iNexxus.

Formula 1