Case Study: Great Place To Work (GPTW Women) achieves 92% attendee engagement and a seamless digital event experience with InEvent

GPTW experience at the event that awards and highlights the 40 Best Companies for Women to Work

Great Place To Work ran the GPTW Women awards to recognize companies that advance women's leadership and needed to boost attendee engagement, communicate before/during/after the event, and monitor real-time event data. InEvent supported the digital transformation using its digital solutions — including in-company training, a personalized event website, email marketing, a dedicated app and the InEvent Pass accreditation system.

InEvent delivered three days of team training, built a custom 24/7 website (more than 300 online enrollments), managed AI-backed email campaigns and launched an exclusive app and QR-based InEvent Pass for fast accreditation. The results included 351 attendees, 509 post-event surveys, a 92% app engagement rate and seamless, queue-free check-in — demonstrating measurable improvements in engagement and operational efficiency thanks to InEvent.

Great Place To Work

Gabriela Araujo Onório

Events Coordinator