Case Study: Morpace turns customer survey data into actionable in‑store insights with InetSoft’s Style Intelligence

Morpace - Customer Case Study

Morpace Inc., a Top 50 U.S. market research firm based in Farmington Hills, chose InetSoft’s Style Intelligence to add a visualization and reporting layer to its web-based customer relationship and transaction survey platform. The challenge was to deliver timely, actionable customer satisfaction insights to front-line retail staff while supporting diverse user skill sets, maintaining security, and keeping development effort and total cost of ownership low.

By embedding Style Intelligence, Morpace provided tailored data modeling, mashup and reporting interfaces that matched users’ technical abilities and used built-in report security to deliver the right feedback to the right people without building separate portals. The solution gave retailers immediate, in-store visibility into survey results, reduced development time, and met Morpace’s needs for ease of use, secure access, and lower TCO.

Morpace