Case Study: Intellitrends delivers interactive, near-real-time market dashboards with InetSoft

Market Research Firm Intellitrends Provides Interactive Dashboards Using InetSoft’s BI Technology

Intellitrends is a Southeast Michigan‑based market research firm with over 25 years’ experience delivering primary and secondary research across industries and geographies. Historically they delivered findings as static PowerPoint reports, but clients—many global and multi‑lingual—wanted dynamic, interactive access to up-to-date data they could explore and filter during meetings.

Intellitrends launched Dashview, a cloud, password‑protected dashboard built with InetSoft’s Style Intelligence that pulls survey data from SQL to deliver customized, role‑based views (maps, key metric dials like NPS and satisfaction, and comparative charts) with drill‑down and near real‑time updates. The result: clients gain actionable, on‑demand insights, can explore data by region, business unit or product, and replace static reports with interactive dashboards tailored to each organization’s needs.

Intellitrends

Keith Stone

Chief Operating Officer