Case Study: Leading Marketing Services Company achieves 95% automated client reporting with InetSoft

Leading Marketing Services Company Delivers Marketing Reporting and Intelligence Solution

A confidential, leading provider of integrated healthcare marketing services needed to upgrade the reporting in its client-facing web portal. Its work—market research, launch programs and other services—generated large, complex datasets that clients demanded to access on demand and export for offline analysis; the incumbent reporting solution was too limited and inflexible to meet rising client needs.

The company integrated InetSoft’s Style Report Enterprise into its portal, reusing existing security and UI and delivering parameterized, real-time reports. The solution was chosen for its integration-readiness, licensing flexibility and lower cost; it now supports a library of 40+ report templates, automates 95% of client requests (up from 50%), and leaves ad hoc needs (5%) to a single analyst while Data Block™ technology enables reuse across clients.