Case Study: Murf's Frozen Custard boosts web and in-person traffic with iNET Web's responsive web design and SEO

Murf's Frozen Custard boosts web and in-person traffic with iNET Web

Murf's Frozen Custard, a burger and custard stand in the Waukesha area, faced the challenge of translating its popular "flavor of the day" promotion into an effective web-based advertising concept to drive more customer traffic. They contacted the vendor, iNET Web, for its expertise in web marketing and custom programming to help expand this core marketing initiative.

iNET Web implemented a solution using responsive web design and created a custom "flavor forecast" page. This allowed customers to check upcoming flavors and register for mobile alerts. The solution significantly enhanced web traffic for Murf's and provided valuable user behavior data to inform future marketing decisions, ultimately increasing both online and in-person customer traffic to the business.

Murf's Frozen Custard