Case Study: Dirt Dynasty achieves major customer growth with iNET Web's SEO, web design, and marketing

Dirt Dynasty quadruples web traffic with iNET Web

Dirt Dynasty, a Wisconsin-based vermicompost fertilizer vendor, faced the unique marketing challenge of selling an unconventional product—worm castings—while establishing itself as a credible and modern brand in an industry previously marred by swindlers. They partnered with the web marketing firm iNET Web to overcome this dilemma and build an edgy, yet legitimate, online presence through services including SEO, copywriting, and custom programming.

iNET Web developed a comprehensive solution featuring a custom website with a distinctive parallax design, humorous and informative copywriting, and a new logo. They also expanded the marketing strategy to include radio and print ads. This approach successfully positioned the Dirt Dynasty brand, leading to a quadrupling of web traffic and a doubling of customer contact rates. The most significant measurable impact was a six-figure order from a large apple farm that discovered Dirt Dynasty through an iNET Web SEO-generated Google search.

Dirt Dynasty