Case Study: Highwoods Properties boosts employee engagement with Industry Weapon digital signage

Highwoods Properties boosts employee engagement with Industry Weapon’s 30-70 content mix

Highwoods Properties, a real estate company, faced challenges with employee engagement and internal communication, seeking to combat repetitive workdays and low morale. They partnered with Industry Weapon, utilizing its digital signage platform, to develop more resonant and creative internal content.

Industry Weapon's solution involved creating highly engaging campaigns, like the "little blue man" photo initiative and a video pitch challenge incorporating unexpected props. These efforts significantly boosted employee morale, fostered a greater sense of community, and generated a wealth of home-grown content. Industry Weapon helped Highwoods Properties transform its internal communications into a dynamic tool for improving company culture.

Highwoods Properties