Case Study: Worthington Industries achieves greater global competitiveness with Industrial Strength Marketing's B2B content marketing strategy

Worthington Industries wins millions in sales with Industrial Strength Marketing

Worthington Industries, a global manufacturer of pressure cylinders, faced the challenge of shifting customer sales conversations away from initial price and towards total cost of ownership to better compete against lower-cost imports. The vendor, Industrial Strength Marketing, developed a new B2B content marketing strategy to address this.

Industrial Strength Marketing created a suite of communications assets, including a report, infographic, and video, to brand their approach as "The Worthington Method." This solution provided the sales force with tools to consistently demonstrate the long-term value and ROI of their products, successfully repositioning Worthington Industries as a leader and helping them win in a competitive global market.

Worthington Industries