Case Study: Schneider Electric achieves stronger service plan renewals with Industrial Strength Marketing’s B2B sales enablement

Schneider Electric gets 80% closer to renewals target with Industrial Strength Marketing

Schneider Electric's U.S. Digital Buildings division needed to convert customers from a basic service to a more comprehensive plan, which required more than a simple product sales approach. The vendor, Industrial Strength Marketing, was enlisted to create a complete go-to-market solution, including strategy and educational sales enablement tools built on customer-focused messaging.

Industrial Strength Marketing developed a messaging platform and a suite of sales enablement collateral, including an interactive brochure, videos, presentations, and battle cards. This solution successfully positioned the offering as a 'solutions sell,' moving the sales team 80% closer to their renewals target and providing them with the tools needed to address customer pain points throughout the entire sales cycle.

Schneider Electric