Case Study: ProcessBarron achieves $50 million annual revenue growth with Industrial Strength Marketing

ProcessBarron adds $50 million in annual gross revenue in 2 years with Industrial Strength Marketing

ProcessBarron, a maintenance company for power generation air and material handling systems, faced the challenge of shifting its lead generation from short-term repairs to promoting higher-value, end-to-end installations and preventative maintenance services. To prepare for business growth, they needed a brand positioning agency and chose Industrial Strength Marketing for its B2B lead nurturing strategies.

Industrial Strength Marketing leveraged ProcessBarron's engineering expertise to reposition them as a "total systems solutions" provider. The solution integrated trade media, social media, and an onsite Learning Center with white papers to establish thought leadership and generate qualified leads. This strategy resulted in a measurable impact of a $50 million increase in annual gross revenue within two years.

ProcessBarron