Case Study: PAM Transport reduces cost per lead by $1,000 with Industrial Strength Marketing

PAM Transport reduces cost per lead by $1,000 with Industrial Strength Marketing

PAM Transport, a trucking company, faced the common industry challenge of an over-reliance on expensive advertising for driver recruitment, which resulted in a high cost per lead for low-quality applicants. To break this cycle, they partnered with Industrial Strength Marketing for a new recruiting strategy.

Industrial Strength Marketing implemented a direct-to-driver strategy using owned content, targeted digital ads, and marketing automation. This approach included a dedicated application website to capture leads directly. The solution dramatically increased quality applicant leads and reduced PAM Transport's average cost per lead by $1,000.

PAM Transport