Case Study: Landair Transportation reduces cost per hire by 30% with Industrial Strength Marketing

Landair Transportation cuts cost per hire by 30% with Industrial Strength Marketing

Landair Transportation, an asset-based transportation and logistics company, faced the challenge of growing its driver pool without the high cost of interruptive advertising used by larger competitors. They partnered with Industrial Strength Marketing to develop new, more effective truck driver recruiting strategies to make better use of their budget and cut through the noise in the industry.

Industrial Strength Marketing developed a mobile-friendly job portal and a targeted content strategy to engage drivers across search, social, and email. This solution delivered relevant content at a fraction of the previous cost. The results included a 30% reduction in cost per hire and a 94.3% peak increase in orientation attendance, which was the best in Landair's company history.

Landair Transportation