Case Study: Coats launches a new product in 60 days with Industrial Strength Marketing

Coats launches a new product in 60 days with Industrial Strength Marketing

The customer, Coats, a manufacturer of wheel balancers and tire changers, faced the challenge of launching a new, unnamed product at the SEMA trade show in just two months. They required a complete B2B product launch marketing solution and quickly partnered with the vendor, Industrial Strength Marketing, to achieve this.

Industrial Strength Marketing developed the product's name and visual identity, created sales collateral, and executed an email campaign to generate interest. The solution ensured all messaging was unified around the product's value proposition. As a result, the vendor successfully delivered the entire project, including naming, branding, and launch promotion, within the demanding 60-day timeframe.

Coats