Case Study: Baldor Electric Company achieves $500,000 in first-year dealer orders with Industrial Strength Marketing's B2B e-commerce website development

Baldor Electric Company drives $500,000 in first-year dealer orders with Industrial Strength Marketing

Baldor Electric Company, a manufacturer of industrial motors, faced the challenge of modernizing its traditional distributor model. With the majority of buyers sourcing products online, the company needed a solution to synchronize its extensive catalog across its large network of dealers and incentivize them to sell online. Industrial Strength Marketing provided a B2B e-commerce website development service to address this.

The solution implemented by Industrial Strength Marketing allowed Baldor to manage its product database from a single location and push updates in real time. The vendor also created an in-house team to maintain catalogs and monitor the system. This resulted in $500,000 in new stock product orders from dealers within the first year, making it the most successful dealer incentive program in the company's history at the time.

Baldor Electric Company