Case Study: Nest achieves 100% search market share advantage with Indulge Media

Nest boosts search market share by 100% with Indulge Media

The customer, Nest Pensions, is the UK government's auto-enrolment workplace pension provider with a public service obligation. Its challenge was managing the search presence and information accuracy across a vast library of over 2,500 pages and documents for millions of users. Indulge Media was tasked with maintaining search market share and ensuring users found the correct, up-to-date information.

Indulge Media implemented a strategic SEO and content approach, making changes to the information architecture to fix incorrect search results and launching new content workstreams to answer user questions. The results included a 100% search market share advantage over their closest competitor, a 26% growth in search visibility, and a 16% increase in new organic search users, solidifying their position as the most visible and accurate source.

Nest