Case Study: Rosenberg Consulting achieves #1 app launch and 100M+ impressions with Indra Public Relations

Rosenberg Consulting launches OBJ Emoji App to #1 in 72 hours with Indra Public Relations

The customer, Rosenberg Consulting, faced the challenge of launching the Odell Beckham Jr. Emoji App and achieving the number one spot in app stores within an extremely tight 72-hour timeframe. They engaged the vendor, Indra Public Relations, to handle the public relations and media management for this launch.

Indra Public Relations implemented a strategy that began with a media alert containing the new emojis and leveraged a key influencer to break the news to his massive social media following. They then secured coverage from top-tier journalists across sports, technology, and lifestyle verticals to generate widespread buzz. This approach by Indra Public Relations resulted in over 100 million media impressions and successfully drove the app to the number one position in both the Apple and Samsung app stores.

Rosenberg Consulting