Case Study: enCourage Kids Foundation gains major media visibility and donor support with Indra Public Relations

enCourage Kids Foundation secures local TV coverage and 100s of donations with Indra Public Relations

The enCourage Kids Foundation faced a significant challenge when it had to cancel its largest annual fundraiser due to the pandemic, resulting in the non-refundable loss of over $1.5 million. The foundation engaged Indra Public Relations for quick-response public relations support to manage the crisis and elevate the voice of its CEO.

Indra PR devised a strategy to transform the canceled event into a positive story by arranging for the catered meals to be donated to the Bowery Mission. They secured extensive local TV news coverage of the food handoff and interviews with the CEO, which resulted in hundreds of thousands of media impressions. This visibility led to donations from hundreds of supporters who saw the news segments, effectively mitigating the financial loss and providing positive press for the foundation.

enCourage Kids Foundation