Case Study: Sands Macao improves customer experience and shopper navigation with IndoorAtlas

Sands Macao optimizes 850+ retail outlets with IndoorAtlas

The customer, Sands Macao, a major resort with world-class hotels and casinos, faced the challenge of understanding customer flow and activities within its vast shopping outlets to optimize the customer experience and provide more relevant services. To address this, they partnered with vendor IndoorAtlas.

IndoorAtlas, through its partner Cherrypicks, implemented an indoor positioning service to build a location intelligence solution. This enabled Sands Macao to discover customer flow patterns and identify key factors influencing the customer experience. The solution also provided indoor navigation for shoppers. The data provided by IndoorAtlas allowed for the optimization of shopping space and brand engagement, leading to an improved customer experience.

Sands Macao