Case Study: Jaarbeurs creates a safer, smarter event experience with IndoorAtlas

Jaarbeurs serves 2.5 million visitors with IndoorAtlas

Jaarbeurs, a world-renowned event venue in Utrecht, Netherlands, sought to become the most sustainable conference and event location in Europe while ensuring a safe environment for its 2.5 million annual visitors. Their challenge was to drive digital transformation and enhance visitor experience, particularly during the COVID-19 pandemic. To address this, they partnered with vendor IndoorAtlas to implement its indoor positioning technology and services.

IndoorAtlas deployed its platform and a white-label mobile application, the Jaarbeurs Live app, which provides visitors with turn-by-turn navigation and location-aware services. The solution also included the GroundSage crowd-monitoring tool to help organizers monitor density and ensure safety. As a result, IndoorAtlas enabled Jaarbeurs to create a safer, more advanced event venue, offering hyper-local digital advertising and setting the stage for future location-aware features like smart tickets and footfall analytics.

Jaarbeurs