Case Study: Revolabs achieves 15–20% monthly Buy Now click growth and boosts reseller sales with Indix Product API

Revolabs Reinvents Audio Go-to-Market with Indix

Revolabs, led by Randy Lee, needed a scalable lead-generation engine to feed its indirect sales channels as buying shifted from AV installers to IT professionals. The company wanted more than a “contact us” form — it needed a way to show reseller support and let IT buyers check pricing and buy immediately. To enable a B2B “Buy Now” experience without running its own store, Revolabs turned to Indix and its Product API.

Using the Indix Product API, Revolabs added Buy Now buttons that pull detailed product listings, current prices and links to preferred online distributors, driving qualified click-throughs directly to reseller pages. The Indix-powered solution lets Revolabs report clicks to partners and track sales impact; in the first three months click-throughs grew 15–20% month over month, reseller interest expanded (including Europe), and Revolabs has been able to demonstrate measurable support to grow partner relationships.

Revolabs

Randy Lee

Director of Strategic and Channel Marketing