Case Study: Local Services Market improves lead conversion with Indium Software's text mining solution

Local Services Market - Customer Case Study

Local Services Market, a leader in India’s $200B local services ecosystem serving users in India and NRIs across the USA, Canada, the UK, and the UAE, needed a better way to analyze the free-text entries in its lead capture form. With around 1 million free-text rows coming in each month, the company wanted to uncover useful insights from user requests and identify the most commonly repeated words with greater accuracy while reducing operational overhead. Indium Software supported this effort using text mining and analytics techniques, including TF-IDF and Support Vector Machines, along with data wrangling in R and Python.

Indium Software analyzed the raw lead-capture text, structured it for model ingestion, and isolated the most important repeated words and service themes. The insights helped the product team add frequently requested service options directly into the lead capture form, which improved conversion rates and reduced the manual effort needed to review free-text submissions. As a result, Local Services Market achieved higher operational efficiency and better lead-form performance.