Case Study: Bakery chain Degustibus achieves 15% sales growth and monetizes free WiFi with Indio Networks' WiFi Monetization Platform

Degustibus - Customer Case Study

Degustibus, a bakery chain operating 20 stores in India, needed a way to offer free customer WiFi while capturing customer analytics and usage trends and monetizing the service via online ads, surveys, and targeted marketing. They engaged Indio Networks to address these goals.

Indio Networks deployed dual-band access points and its WiFi Monetization Platform (WMP), created customized captive portals for each outlet, and ran advertisement campaigns and push notifications to monetize the networks. As a result, Degustibus collected outlet-level analytics (benchmarked against sales), saw store traffic and sales rise—sales increased by 15%—and reduced the cost of new product promotions and marketing.

Degustibus