Case Study: Casa del Libro boosts customer satisfaction with indigitall omnichannel push notifications

Casa del libro continues its digital transformation with indigitall

Casa del Libro, a major retail bookseller, faced the challenge of staying relevant to its consumers and delivering personalized experiences across their digital channels. To address this, they partnered with the vendor indigitall to boost their omnichannel strategy, with a focus on implementing web and app push notifications to improve user engagement.

indigitall provided a solution that integrated push notifications with Casa del Libro's Salesforce Marketing Cloud CRM, enabling highly segmented and personalized communication campaigns. This allowed for targeted retargeting and direct user engagement. The implementation led to a 25% increase in customer satisfaction and improved click-through rates for their campaigns.

Casa del Libro