Case Study: Universal Sportsbiz achieves smoother vendor cash flow with Indifi Technologies

Universal Sportsbiz - Customer Case Study

Universal Sportsbiz Private Limited (USPL), a brand portfolio company founded by Anjana Reddy, needed a better way to support its SME suppliers, who often faced long 45–60 day payment cycles and working-capital shortages after delivering goods. To ease this strain, USPL worked with vendor Indifi Technologies, using invoice discounting as the financing product to help suppliers access funds against their invoices.

With Indifi Technologies, USPL’s vendors could receive 70–80% of invoice value, typically disbursed within 24 hours in a digital process. This gave suppliers immediate cash flow for raw materials, salaries, and other expenses, while USPL benefited from smoother supply continuity and more reliable product quality. The result was a win-win model that improved supplier stability and helped USPL manage its own working-capital cycle more efficiently.