Case Study: Reolink achieves over $1M crowdfunding and global launch of its 100% wire-free Argus with Indiegogo

Reolink - Customer Case Study

Reolink, the maker of the Reolink Argus — a 100% wire-free, weatherproof 1080p home security camera — needed a way to introduce its innovative product to early adopters and fund production while managing global fulfillment challenges. To reach millions of potential backers and tell their story, Reolink launched a crowdfunding campaign on INDIEGOGO, using the platform and its Product Marketplace to showcase the Argus and attract support.

By crowdfunding on INDIEGOGO, Reolink raised over $1 million in 40 days from more than 6,000 backers (exceeding its goal by over 3000%), grew brand awareness, and secured a spot in the Indiegogo Product Marketplace. Despite shipping and customs hurdles, Reolink produced and shipped 13,400 Argus units and fulfilled all pre-orders within two months, outcomes made possible by the reach and marketplace exposure INDIEGOGO provided.

Reolink

Colin Liu

Chief Executive Officer and Founder