Case Study: Hathora builds a cohesive, trusted gaming brand with Indicius

Hathora launches a new brand in less than two months with Indicius

Hathora, a serverless cloud platform for multiplayer games built by engineers from top tech companies, faced the challenge of building a brand that combined a techy, game-like feel with the seriousness required to build user trust. They engaged Indicius for a complete branding process, which needed to be completed on a very tight timeline leading up to their website launch.

Indicius implemented a comprehensive solution that included a Brand Narrative Workshop, visual branding, and the creation of a full BrandBook. This process delivered an updated logo, a new color palette, typography, and custom animated illustrations. The result was a cohesive and professional brand identity that established Hathora as a trailblazer in its space. The BrandBook created by Indicius provided Hathora with all the essential assets and guidelines needed for future self-sufficiency in their marketing and design efforts.

Hathora