Case Study: Nestlé achieves higher checkout sales with Indicia Worldwide’s modular POS display

Nestle boosts checkout sales by 40% with Indicia Worldwide

Indicia Worldwide was approached by Nestlé to address a challenge in the increasingly health-conscious retail climate, where consumers were avoiding the confectionery aisle. The customer needed a point-of-sale (POS) solution to drive impulsive sales by having a vital presence at checkouts and turning unused airspace into selling space.

Indicia Worldwide, working with a design partner, created the innovative Nestlé Odyssey unit, a premium and adaptable POS system designed to attach to existing store hardware. This modular solution successfully turned airspace into prime selling space, leading to a sales increase of 40% for KitKat and 20% for KitKat Chunky. The project surpassed its sales KPIs within 12 weeks and won gold at both the ANZ and Global Shop! Awards.

Nestle