Case Study: Konica Minolta unifies its global brand with Indicia Worldwide

Konica Minolta’s global brand platform

The customer Rethink faced the challenge of unifying Konica Minolta's fragmented global brand, which appeared very different across its various territories and business units. The branding agency Indicia Worldwide was tasked with creating an authentic and unifying platform rooted in the company's ethos to deliver consistency and a strong return on investment for the entire Business Technologies division.

Indicia Worldwide developed a new brand platform called 'Rethink,' which was built upon the company's existing Japanese ethos of 'Shinka.' The agency created a clear strategy, a strong visual identity, and supported the launch with workshops and guidelines. This solution was successfully adopted globally, resulting in a consistent and engaging brand platform that created clear differentiation in Konica Minolta's markets.

Rethink