Case Study: Heineken achieves print savings and consistency with Indicia Worldwide

Heineken saves over $2.5m with Indicia Worldwide

Heineken, a global brewer, sought to increase efficiencies by reducing market duplication and meet its sustainability target of removing plastic from its print materials across 18 countries. The company also aimed to realize significant print management savings. To address this challenge, they partnered with their vendor, Indicia Worldwide.

Indicia Worldwide developed a solution centered on the 'Print Connect' portal, a sharing platform for Heineken's marketing and procurement teams. This streamlined processes, removed local duplication, and fostered innovation. The results for Heineken included over €26.5 million in goods executed and savings of €2.2 million. The portal delivered three times the engagement of a traditional catalog, increased brand consistency, and reduced rogue spending.

Heineken