Case Study: Heineken achieves 25% savings with Indicia Worldwide creative production

Heineken cuts creative production costs by 25% with Indicia Worldwide

The customer, Heineken, the world's second-largest brewer, faced a challenge in creating and delivering marketing assets efficiently across its global operations. They needed an organized solution to ensure cost efficiencies and consistency within their locally organized structure. The vendor, Indicia Worldwide, extended its service from print management to creative production to address this need.

Indicia Worldwide implemented a creative production solution by positioning on-site studio teams in Dublin and Hungary, providing services for eight other markets. This approach resulted in significant measurable impacts, including 25% savings thanks to the studio model and a 37% increase in time efficiency. Indicia Worldwide became the go-to link between Heineken's marketing requirements and all production needs, completing over 6,000 studio hours.

Heineken