Case Study: Heineken cuts costs and boosts brand consistency with Indicia Worldwide

Delivering print and creative thinking for Heineken

Heineken worked with Indicia Worldwide to reduce duplication across markets, cut print costs, and remove plastic from print materials across 18 countries while maintaining consistency across its many brands. Indicia Worldwide provided print management and creative production services as Heineken’s dedicated partner, supported by the Print Connect sharing portal.

Indicia Worldwide implemented a phased solution focused on cost reduction, knowledge sharing, and innovation, with Print Connect connecting 350 users and streamlining local processes. The results included three times the engagement of a traditional catalogue portal, reduced rogue spending, improved brand consistency across 150+ brands, an e-auction function that delivered 2% more savings, and over €26.5m in goods executed with about €2.2m in savings.

Heineken