Case Study: Goodman Fielder Food Service boosts sales with Indicia Worldwide

Bringing home the bacon for Goodman Fielder Food Service

Goodman Fielder Food Service worked with Indicia Worldwide to improve marketing performance across its bacon, bread, butter and cheese categories by targeting café customers. The challenge was to move beyond regular pricing promotions and create a more engaging campaign that could increase basket sales in cafés.

Indicia Worldwide developed an in-store bacon butty activation supported by food-styled key visuals, POS materials, campaign packs for cafés, and a social media push using #BestBaconButtysNZ. The campaign delivered a 35% sales uplift within a few weeks, significantly improving ROI and driving strong engagement for both Goodman Fielder Food Service and participating cafés.

Goodman Fielder Food Service