Case Study: WPP Media achieves a 33% lift in purchase intent with Index Exchange and Vidium

WPP Media lifts purchase intent 33% with Index Exchange

The customer, WPP Media, faced the challenge of connecting a premium tire brand's video ads with high-value drivers in Europe to drive meaningful engagement, moving beyond passive exposure. To improve key brand metrics, WPP Media partnered with the vendor Index Exchange and its Index Marketplaces, alongside Vidium.

Index Exchange's solution involved using Vidium's real-time video intelligence activated through Index Marketplaces to analyze and prioritize high-attention, premium instream ad placements. This sell-side approach resulted in a 70% video completion rate and a 3x decrease in cost per completed view. Most significantly, the campaign drove a 33% uplift in purchase intent and a 41% uplift in brand consideration for the client.

WPP Media