Case Study: StackAdapt achieves greater streaming TV efficiency with Index Exchange’s ad podding solution

StackAdapt boosts win rate 25% with Index Exchange ad podding

StackAdapt, a demand-side platform, faced challenges with inefficiency in programmatic streaming TV transactions. The standard practice of "flattened" ad pods into individual bid requests increased infrastructure strain, caused creative duplication errors, and limited bidding context. To address this, StackAdapt partnered with vendor Index Exchange to implement their ad podding solution.

Index Exchange's ad podding solution provided a structured, standards-based approach to transacting video ad breaks. This enabled StackAdapt to consolidate queries, enhance bid intelligence with pod-level context, and eliminate creative duplication. The results included a 25% increase in win rate, a 39% reduction in creative duplication errors, and a 71% average reduction in queries per second, allowing for smarter scaling and improved campaign performance.

StackAdapt