Case Study: PMG drives 9X higher brand preference with Index Exchange and IRIS.TV

PMG drives 9X higher brand preference with Index Exchange

PMG, an outdoor lifestyle brand, faced challenges with demographic targeting and manual content curation while trying to reach its adventure-minded audience on streaming TV. To promote its premium apparel and gear at scale, PMG needed a way to ensure ad relevance across thousands of fragmented channels and apps without relying on viewer identity. They partnered with vendor Index Exchange to solve this.

Index Exchange implemented a solution using its Index Marketplaces product, integrating IRIS.TV's contextual and emotional data to align PMG's creative with real-time viewer content. This sell-side approach enabled precise ad placement, such as showing men's apparel alongside nature programming and women's apparel adjacent to lifestyle content. The campaign delivered exceptional results for PMG, including a 9x higher brand preference, 10x higher favorability, and 3x higher consideration, proving the effectiveness of contextual targeting at scale.

PMG