Case Study: a major apparel retailer cuts cost per site visit by 75% with Index Exchange and inPowered AI

Major Apparel Retailer cuts cost per visit by 75% with Index Exchange

The major apparel retailer was facing pressure to make its media spending more efficient and drive high-intent traffic to its website through online video campaigns. To improve its cost per site visit and scale, the retailer partnered with its agency, inPowered AI, and Index Exchange to explore a sell-side decisioning solution through Index Marketplaces.

Index Exchange and inPowered AI implemented a solution by deploying a custom predictive model directly within Index's infrastructure. This model scored impressions in real-time using sell-side signals to identify those most likely to generate a site visit. The result was a 75% reduction in cost per site visit, dramatically improving the efficiency of the retailer's media spend.