Case Study: LADbible Group achieves 86% view-through rate with Index Exchange outstream video ads

LADbible Group boosts video view-through to 86% with Index Exchange

LADbible Group, a British media publisher with a large youthful audience, sought to add new, non-intrusive revenue streams to its monetization strategy. To achieve this, the company partnered with Index Exchange to implement its outstream video ad unit, a format that does not require proprietary video content.

By easily integrating Index Exchange's Prebid-based outstream solution, LADbible accessed a new, specialized demand pool at no extra cost. This resulted in a highly engaging format that achieved an 86% view-through rate and generated CPMs 47% higher than traditional banner ads. The solution provided a consistent new revenue source for LADbible, contributing to a 151% increase in revenue year over year with Index Exchange.

LADbible Group