Case Study: KINESSO achieves 35% lower carbon emissions and higher attention with Index Exchange

KINESSO cuts carbon emissions 35% with Index Exchange

KINESSO, the tech-driven performance division of IPG Mediabrands, faced the challenge of running a digital ad campaign for a global nonprofit client that needed to minimize its environmental impact without sacrificing quality or performance metrics. To achieve this, KINESSO partnered with Index Exchange, seeking a supply-side platform (SSP) that could deliver high attention and engagement while ensuring cost-efficient and sustainable ad placements.

Index Exchange provided its sustainable ad exchange service, leveraging its efficient infrastructure and premium inventory. The solution resulted in a 35% lower carbon emissions rate (gCO2PM) and a 6% higher attention rate compared to other SSPs, all while maintaining equivalent CPM and conversion rates. This demonstrated to KINESSO that Index Exchange could deliver high-impact, sustainable advertising without compromising performance.

KINESSO