Case Study: Freestar achieves $300K incremental revenue lift with Index Exchange Flex Video

Freestar drives $300K incremental revenue with Index Exchange

Freestar, a company that powers monetization for digital publishers, sought to enhance its publishers' video inventory without disrupting the consumer experience. They needed a lightweight outstream video solution from Index Exchange that was easy to integrate and compatible with their existing ad stack.

Index Exchange provided its Flex Video solution, a clickable ad format that loads only when in view. This implementation generated over $300,000 in incremental publisher revenue, accounting for 14% of Freestar's total. The solution also drove a 67% higher CPM and became a significant contributor to video revenue via Index Exchange.

Freestar