Case Study: Butler/Till achieves a 56% boost in conversion rate with Index Exchange and SWYM.ai

Butler/Till boosts conversion rate 56% with Index Exchange

The customer, Butler/Till, a marketing agency, faced the challenge of mitigating ad waste and developing a programmatic strategy for a major US financial services brand client. The goals were to scale engagement, optimize delivery by region for conversions, and drive supply chain efficiencies to maximize ROI. To address this, they worked with the vendor Index Exchange.

Index Exchange, through its Index Marketplaces product, enabled partner SWYM.ai to leverage sell-side signals to train its ScaLE™ algorithm. This solution streamlined supply paths and optimized media buying. The results for Butler/Till's client were significant, including a 56% increase in conversion rate, a 26% decrease in cost per conversion, and a 90% reduction in the number of SSPs used.

Butler/Till