Case Study: Apartment Therapy boosts private marketplace spend with Index Exchange post-auction discounts

Apartment Therapy boosts private marketplace spend 1,011% with Index Exchange

Apartment Therapy, a lifestyle publishing company focused on home, was seeking innovative ways to boost ad spend as a majority of marketing dollars are captured by walled gardens. They partnered with Index Exchange to find a new revenue stream.

Index Exchange implemented its post-auction discounts feature for Apartment Therapy, providing an incentive for buyers to increase their spend. This solution delivered a significant measurable impact, including a 1,011% increase in private marketplace spend from one key media buyer and some of the highest monthly revenue the publisher had ever seen.

Apartment Therapy