Case Study: A+E Global Media boosts streaming ad revenue and efficiency with Index Exchange ad podding

A+E Global Media boosts ad spend 19% with Index Exchange

A+E Global Media, a publisher with brands including A&E HISTORY and Lifetime, faced inefficiencies in its streaming monetization strategy. Its traditional slot-based auction workflows created high ad server load and limited buyers' ability to bid holistically on its premium podded inventory. To address this challenge, A+E Global Media partnered with vendor Index Exchange for a more scalable and standardized approach.

Index Exchange implemented its OpenRTB 2.6 ad podding solution through a direct integration with A+E Global Media's FreeWheel ad server. This shifted auctions from the slot level to the pod level, allowing buyers to assess multiple ad positions together. The results were significant: a 84% decrease in ad server requests, a 39% increase in impressions, and a 19% increase in ad spend, demonstrating improved efficiency and monetization for A+E Global Media.

A+E Global Media