Case Study: a leading global food company reaches niche B2B hospitality audiences efficiently with Index Exchange and Index Marketplaces

a leading global food company boosts CTR by 60% with Index Exchange

A leading global food company faced the challenge of reaching niche hospitality professionals, such as event planners and caterers, with a programmatic campaign. Their goal was to engage these specialized B2B decision-makers efficiently and with full transparency. To solve this, they partnered with Index Exchange and used its Index Marketplaces platform.

The solution involved Index Exchange and its partners applying real-time intent data on the sell-side to identify and target professionals actively searching for relevant services. This approach, implemented via Index Marketplaces, evaluated inventory earlier in the process to find more premium opportunities. The results included a 60% higher click-through rate than industry benchmarks and a 52% more cost-efficient CPM, demonstrating significant performance gains and efficiency.