Case Study: Dalton Park's Pumpkin Parade boosts family engagement with Independent Events' Roller Disco rink

Dalton Park's Pumpkin Parade draws record visitors with Independent Events' roller disco rink

The customer, Dalton Park's Pumpkin Parade, sought a fun and interactive summer activity to entertain families during the school holidays and to promote its new leisure offers. Independent Events was engaged to provide a solution.

Independent Events commissioned a fully branded roller disco rink for the summer period. The solution included a DJ playing music, strobe disco lighting, and a team of roller blading brand ambassadors to assist visitors. The campaign attracted a record number of visitors to the center and provided a successful commercialization opportunity through a multi-visit promotional offer.

Dalton Park's Pumpkin Parade